While everyone is building direct to consumer brands, e-commerce websites, running Facebook ads…

Selling a high-quality product at a supermarket can still be a viable, and sometimes highly profitable, business.

Selling fruit at the farmers’ market can still be a viable, and sometimes reasonably profitable, business.

Running a coffee shop can still be a viable, and sometimes even trendy, business.

You don’t necessarily need all the hipster business models to have a business that profitably solves someone’s problem.